Access Adtech: Issue #1

The fastest way for digital marketing pros to look smart in the weekly stand-up

May 02, 2025 • Estimated Reading Time: 3 minutes

☕ Hey there adtech aficionado

Grab an espresso, here’s this week’s need-to-know in less than two minutes.

🗞️ Top 5 Stories

  1. Yahoo DSP launches up its own Conversion API
    Real-time first-party conversions now plug straight into Yahoo DSP letting buyers optimise at the product level without cookies. AdExchanger

  2. LoopMe deepens its partnership with Microsoft Advertising
    The brand-lift AI PurchaseLoop is now baked into Microsoft Curate, giving UK traders a native switch for outcome-based buying inside the Microsoft stack. Press Release Services

  3. Google antitrust fight enters the remedies phase
    U.S. Judge Leonie Brinkema set a 2nd May hearing to consider fixes, including a potential Chrome or ad-tech divestiture keeping UK regulators’ eyes glued to the outcome. Reuters

  4. DoubleVerify taps the Internet Watch Foundation
    DoubleVerify will ingest the IWF’s CSAM URL list so brands can auto-block ad spend from child-exploitation sites, raising the bar on safeguards. DoubleVerify

  5. FirstPartyCapital debuts FirstPartyStudio venture studio model
    The UK investment fund now offers fractional C-suite talent and incubation services to early-stage adtech and martech start-ups.

    ExchangeWire

💭 60-Second Take - why FirstPartyStudio matters

London has no shortage of clever adtech founders, what it often lacks is experienced operator-investors who stick around past the seed round. FirstPartyCapital’s new studio squarely targets that gap. By bundling its angel network, a small war-chest and on-tap exec talent, the group is effectively building a “growth-as-a-service” layer atop its fund. Why care?

  1. UK adtech exits have slowed, making hands-on operational help more valuable than cash alone

  2. Fractional C-suite models keep early burn rates at the low end

  3. The studio gives FPC optionality such as co-built products, not just passive investments

The UK adtech scene is maturing and if the model clicks expect copy-cats from bigger VCs. For adtech start-ups juggling privacy updates, data integrations and AI hype-cycles, having access to experienced execs on speed-dial could prove a competitive edge.

Got feedback, hot tips or interested in partnerships? Hit reply and let us know.

See you next time,

Access Adtech