Access Adtech: Issue #2

The fastest way for digital marketing pros to look smart in the weekly stand-up

May 06, 2025 • Estimated Reading Time: 3 minutes

☕ Hey there adtech aficionado

Grab a flat white, here is the need-to-know from last week in only two minutes.

🗞️ Top Stories

  1. Meta’s AI will write, target and optimise your ads

    Zuck’s “infinite‑creative” pitch: brands specify an objective and Meta’s models generate and iterate every element of the campaign. The Verge

  2. DOJ asks court to break up Google’s AdX and DFP after monopoly ruling

    Prosecutors say divestiture is the only effective remedy - Google set to fight the proposal. Reuters

  3. Google puts commerce, retail‑media and AI planning inside DV360

    Google launched one‑click retail‑media deal IDs and a Gemini‑powered buying assistant inside DV360. Google Marketing Platform

  4. Reddit projects Q2 revenue up to $430 million as active advertisers jump 50 %

    Post‑IPO earnings show its conversation‑placement format is winning budgets despite traffic fluctuations. MarketWatch

  5. Yahoo DSP launches up its own Conversion API
    Real-time first-party conversions now plug straight into Yahoo DSP letting buyers optimise at the product level without cookies. AdExchanger

  6. LoopMe deepens its partnership with Microsoft Advertising
    The brand-lift AI PurchaseLoop is now baked into Microsoft Curate, giving UK traders a native switch for outcome-based buying inside the Microsoft stack. Press Release Services

  7. Amazon ad sales surge 19 % year‑on‑year to $13.9 billion in Q1

    Advertising once again outpaced cloud and retail, cementing Amazon as the world’s #3 digital ad seller. AdWeek

  8. DoubleVerify taps the Internet Watch Foundation
    DoubleVerify will ingest the IWF’s CSAM URL list so brands can auto-block ad spend from child-exploitation sites, raising the bar on safeguards. DoubleVerify

  9. FirstPartyCapital debuts FirstPartyStudio venture studio model
    The UK investment fund now offers fractional C-suite talent and incubation services to early-stage adtech and martech start-ups. ExchangeWire

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See you next time,

Access Adtech