Issue #10: Market reports and top stories from Google Marketing Live

The fastest way for digital marketing pros to look smart in the weekly stand-up

May 27, 2025 • Estimated Reading Time: 4 minutes

Coffee at the ready? Here’s last week’s essential recap, finished before your cup cools.

Nielsen releases 2025 Annual Marketing Report
Survey of global marketers finds 60% of European brands plan to trim ad budgets this year, with 65% say retail-media networks will play a bigger role. Nielsen
Influencer platform Primetag launches AI analytics assistant
New conversational tool mines data from 20 million creators and three billion posts to automate creator discovery, reporting and brand-safety. ChannelX
Pixalate releases Q1 2025 EMEA SSP report
Market share rankings show Sovrn owning 55% of Fire TV impressions in the UK, while Seedtag dominates Google in some European regions. GlobeNewswire

Google’s Power Pack unites PMax, AI Max and Demand Gen
Google positions the trio as its most integrated ad stack yet, promising end-to-end coverage from discovery to purchase with one click. Google Ads Blog
Asset Studio with Veo & Imagen powers AI creative
Google’s creative tools are now centralised in in one workspace, including image-to-video, AI enhancements and proactively generated campaign concepts. Google Ads & Commerce Blog
Ads reach AI Overviews and AI Mode
Google will now show sponsored results inside AI Overviews on desktop and add new ad slots to the conversational AI Mode. Google Ads & Commerce Blog
AI Max for Search campaigns goes global
The keyword free campaign type reads your site and automatically builds ads, driving up to 27% more conversions according to early tests. Google Ads & Commerce Blog
Enhanced reporting transparency for PMax campaigns
Google’s most requested update, allowing agencies and advertisers to see results by YouTube, Maps, Display and more. Google Ads & Commerce Blog
Marketing Advisor: your AI agent across Chrome, Ads & GA
The new side-panel assistant suggests strategies, fixes tags and can implement changes across campaigns - rolling out later this year. Google Ads & Commerce Blog

Got feedback, suggestions or interested in partnerships? Hit reply and let us know.

See you next time,