Issue #12: Top stories on AI, live streaming and social

The fastest way for digital marketing pros to look smart in the weekly stand-up

June 02, 2025 • Estimated Reading Time: 3 minutes

Get yourself a coffee and get yourself up to speed on the news from last week.

AI Mode from Google raises ad revenue questions
Analysis from Exchange Wire warns that zero-click AI answers could siphon up to 25% of traffic from publishers and retailers. ExchangeWire
Comscore adds consumer AI usage metrics to its reporting suite
New data tracks visits to 117 AI apps across nine categories, indicating that 30% of online users engage with tools like ChatGPT each month. Globe Newswire
Primark hires SocialChain to supercharge global social strategy
The fast fashion retailer recruits SocialChain to turn its online popularity into tangible, commercial value with community content strategies. Marketing Beat
Social platforms urged to clamp down on unauthorised financial ads
Europe’s markets regulator has written to X, Meta, TikTok and others calling for stricter verification after a surge in scam investment promos. ESMA
YouTube rolls out live stream ad formats
New CTV and online format plays ads beside muted streams so creators earn without interrupting viewers. Swipe Insight
Brands urged to tackle rise of toxic comments on social ads
A new report from 2025 Respondology finds 44% of TikTok ad comments and 30% on Meta are hidden for spam or abuse, and moderation can lift ROAS by up to 18%. Decision Marketing
Amazon launches suite of Twitch sponsorship solutions
Amazon introduces Twitch Creator Sponsorships via Amazon Ads, giving brands access to sponsorship packages with measurement and safety controls. The Media Leader

Got feedback, suggestions or interested in partnerships? Hit reply and let us know.

See you next time,