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Issue #15: Uber Ads come to DV360 & The Trade Desk

The fastest way for digital marketing pros to look smart in the weekly stand-up

June 13, 2025 • Estimated Reading Time: 3 minutes

☕ Hello there, adtech architects

Top off your cappuccino and catch the top stories before the milk froth settles.

🗞️ Top Stories

  1. Amazon quietly doubles Prime Video ad load to up to 6 minutes an hour

    Emails to buyers reveal Amazon is now serving up to six minutes of ads per hour, double the cap it touted at its January 2024 launch. The Verge

  2. Snapchat launches ‘Timeline Editor’ and richer creator analytics

    As a part of Snap’s push to lure talent from TikTok creators can now see returning viewer rates and traffic sources amongst a host of other new product roll outs. Tech Crunch

  3. ITV debuts self-serve ‘Outcomes Planner’ to help SMEs forecast for TV

    Unveiled at ITV Showcase, the tool lets small businesses model metrics such as web traffic and sales lift, bolstering business cases for linear and BVOD spend. Prolific North

  4. Uber opens Journey Ads to programmatic via DV360 & The Trade Desk

    Brands in 10 European markets can now book Uber’s full-screen Journey Ads through Programmatic Guaranteed deals on Google’s DV360 or TTD. Advanced Television

💭 60-Second Take - Uber’s Journey Ads hit the accelerator

Uber’s latest partnerships with Google DV360 and The Trade Desk throw its in-app inventory into the heart of mainstream programmatic buying. Here’s why it matters:

  • High attention, high performance: Journey Ads average a 3% CTR and more than 100 seconds of on-screen time, with Lumen eye tracking finding Uber ads command almost 7× the attention of online video or social.

  • Consumer scale: With 156m monthly platform consumers taking around 30m trips every day, Uber Ads are offering brands unique, valuable first-party data signals at global scale.

  • Fast growing revenue: The ad unit cleared $1 billion by mid-2024, 80% YoY growth that shows marketers are voting with budgets.

  • Programmatic unlock: Programmatic deals through DV360 and TTD let buyers leverage Journey Ads in the same plans as CTV and retail media, reducing IO friction and increasing advertiser distribution and new budgets for Uber.

Uber is turning literal journeys into a full-funnel retail media opportunity for brands, with high context ads and now frictionless DSP access. Expect incremental spend to follow, especially from agency buyers looking to further develop their programmatic product suite.

Got feedback, suggestions or interested in partnerships? Hit reply and let us know.

See you next time,

Access Adtech