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Issue #16: Top stories from Amazon, Uber, Meta and more

The fastest way for digital marketing pros to look smart in the weekly stand-up

June 16, 2025 • Estimated Reading Time: 5 minutes

☕ Welcome back to a new week in digital

Coffee at the ready and get up to speed on the headlines from last week.

🗞️ Top Stories

  1. Amazon DSP winning budgets from The Trade Desk
    Marketers are redirecting CTV spend from The Trade Desk to Amazon’s DSP, lured by retail data, supply partnerships and shoppable video ads. Investing.com

  2. WPP unveils Open Intelligence, its first “Large Marketing Model”
    A new solution inside the WPP Open platform lets brands build custom AI models to predict audiences and optimise creative without 3rd party IDs. Marketing Dive

  3. Meta invests close to $15 billion in Scale AI
    The investment is the largest in Meta’s history and secures cutting edge data labelling tech for the company’s ambitious AGI roadmap. Reuters

  4. WPP trims 2025 global ad spend growth forecast to 6%
    Mid-year guidance drops from December’s 7.7% growth forecast, with total global ad revenue now estimated at $1.08 trillion. Reuters

  5. The Trade Desk launches Deal Desk to fix PMP deals
    Live in beta Q3, the deal hub gives buyers real time pacing, quality and inventory controls plus AI driven recommendations when deals stall. Business Wire

  6. Publicis wins $1.7 billion Mars global media account from WPP
    Mars will move media, commerce and influencer duties in 70+ markets to a bespoke “OneMars” team inside Publicis. Storyboard18

  7. Publicis owned Epsilon called out over low quality programmatic supply
    WPP report that 26% of impressions bought through Epsilon were on made for advertising sites and viewability averaged well below industry norms. Exchange4Media

  8. Amazon quietly doubles Prime Video ad load to up to 6 minutes an hour

    Emails to buyers reveal Amazon is now serving up to six minutes of ads per hour, double the cap it touted at its January 2024 launch. The Verge

  9. Snapchat launches ‘Timeline Editor’ and richer creator analytics

    As a part of Snap’s push to lure talent from TikTok creators can now see returning viewer rates and traffic sources amongst a host of other new product roll outs. Tech Crunch

  10. ITV debuts self-serve ‘Outcomes Planner’ to help SMEs forecast for TV

    Unveiled at ITV Showcase, the tool lets small businesses model metrics such as web traffic and sales lift, bolstering business cases for linear and BVOD spend. Prolific North

  11. Uber opens Journey Ads to programmatic via DV360 & The Trade Desk

    Brands in 10 European markets can now book Uber’s full-screen Journey Ads through Programmatic Guaranteed deals on Google’s DV360 or TTD. Advanced Television

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See you next time,

Access Adtech