Issue #21: Top stories from TikTok, Meta and Netflix

The fastest way for digital marketing pros to look smart in the weekly stand-up

June 30, 2025 • Estimated Reading Time: 3 minutes

Iced coffee at the ready, here are the top stories from last week.

TikTok doubles down on AI powered ads
TikTok is rolling out tROAS bidding, advanced targeting and offline sales measurement for Smart+ ads. Digiday
DoubleVerify uncovers $2.5m CTV fraud
DV’s Fraud Lab found 35m spoofed devices, highlighting how fraud schemes can impact spend if protection isn’t always on. DoubleVerify
$13.5bn Omnicom–IPG deal cleared by FTC
The US regulator has signed off the all-stock deal that will create by far the world’s largest agency group, with politics related caveats. The Media Leader
Retail media networks face battle to win brand spend
DoorDash, Walmart and other retail media networks have launched CTV extensions and other initiatives, signalling a pivot away from pure performance. Digiday
Meta rolls out gen AI tools with early tests delivering 22% ROAS lift
New Advantage+ features let advertisers generate branded images and convert stills, while Business AI expands to Reels and Stories. PPC Land
Netflix extends programmatic buys to Yahoo DSP in 12 markets
Yahoo joins The Trade Desk, DV360 and Microsoft as an approved path to Netflix’s ad tier, with full roll out later this year. Adweek
Brave Bison completes acquisition of Mark Ritson’s Mini MBA
The social-first agency group will fold the renowned online marketing course into a new skills & capabilities practice. The Drum

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