Issue #27: Top stories Substack, Reddit and Open AI

☕ Hello there adtech artisans

Pick-up a cortado and check out the top ad land stories from last week.

🗞️ Top Stories

1. Ad spend rebounds in Q2 as brands focus on performance channels

   The IPA Bellwether shows total UK marketing budgets rose for the fifth straight quarter, with brands shifting cash into paid search but trimming OOH. The Drum

2. Substack considers ads after years of subscription-only model

   The newsletter platform has begun quietly testing sponsorships and programmatic banners on opted-in publications. The Media Leader

3. Captify search intent data comes to TV advertising

   Captify have partnered with Adalyser, letting advertisers adjust TV spot rotations based on searches and reporting double digit performance lift. ExchangeWire

4. 86% of brands already use Gen AI for video, new IAB study finds
   IAB’s video ad spend report says AI creative will hit 40% of video ads by 2026 and that buyers now expect outcomes, not simply reach, from CTV. TV Technology

5. Clinch unveils “Unlimited Ad Serving” model
   CPMs are scrapped for a fixed monthly fee that gives self-serve clients limitless delivery, shifting focus from impressions to outcomes. ExchangeWire

6. Reddit & EU increase age checks in safety drive
   Reddit will require UK users to verify age as part of a wider push to keep minors from harmful content, aligning with tougher the EU guidelines. TechCrunch

7. Ozone eyes US expansion to take on Meta and Google
   The publisher alliance is onboarding US titles and CTV inventory as it positions itself as a premium, privacy safe alternative to big tech. The Media Leader

8. OpenAI to take a cut of shopping revenues from ChatGPT
   The AI giant is testing a chat checkout with Shopify brands and plans to earn a commission on every sale, it’s first crack at ecommerce revenue. Wired

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