Issue #33: Top stories from Google, Perplexity and more

☕ Hello there advertising architects

Pour yourself a fresh herbal tea and catch-up on the top stories from the last two weeks.

🗞️ Top Stories

1. Judge lets Google keep Chrome in US search antitrust remedies

   The ruling orders Google to share some search data with rivals and bars certain exclusive deals in the next a major moment in the adtech saga. The Verge

2. Perplexity eases back from ad push after ad chief exits

   AI search start-up Perplexity’s head of advertising and shopping has departed prompting questions about the future scale of its ads platform. AdWeek

3. Influencer investment rises but spend is shifting to paid media

   Brands are putting more money into influencer marketing via partnership ads and scalable inventory, not just direct sponsorships with creators. Digiday
   

4. France fines Shein €150m over unlawful cookies

   French authorities say Shein set tracking cookies without consent in a high profile reminder of Europe’s strict ad-tracking rules. Fashion Network

5. FreeWheel partners with Experian on advanced targeting

   The new partnership allows extended addressable audiences and richer segmentation for TV buyers across the UK and Europe. ExchangeWire
   

6. CNN joins Ozone’s ad platform 

   The UK publisher alliance adds CNN to its portfolio, giving advertisers access to CNN’s UK audiences and bolstering Ozone’s expansion plans. The Media Leader

7. Zoom Media partners with VIOOH to expand GymTV ads

   The deal opens up programmatic buying of GymTV’s premium Digital OOH video inventory across North America. ExchangeWire

8. EU fines Google €2.95bn over anti-competitive practices

   Brussels hits Google with a multibillion Euro penalty over unfairly favouring its own display advertising services across its tech stack. CNBC

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See you next time,

Access Adtech