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Issue #35: Top stories from Amazon, Netflix, Google & Criteo

The fastest way for digital marketing pros to look smart in the weekly stand-up

September 16, 2025 • Estimated Reading Time: 3 minutes

☕ Hello there marketing masters

Grab yourself a steaming cup of joe and review the top stories from last week.

🗞️ Top Stories

  1. Amazon DSP to power programmatic buying on Netflix
    Starting in Q4 2025 advertisers can purchase Netflix inventory via Amazon’s DSP, widening access to the leading streaming platform’s ad inventory. Media Week

  2. Google SA360 adds Criteo as first retail media supply partner
    The integration gives advertisers the ability to access Criteo’s on-site retail network within Search Ads 360, extending beyond Google formats. AdExchanger

  3. European Commission considers social media restrictions for under 16s

    The Commission President has said the EU will examine Australia style limits on minors’ access to social platforms. euronews

  4. Incubeta acquires RocketSource to expand AI capabilities
    The global digital agency has acquired the data-science consultancy to bolster AI transformation across marketing data, creative and activation. AdExchanger

  5. FirstPartyFinance launches to connect ad tech firms with growth capital
    Spun out of FirstPartyCapital, the new outfit will offer adtech businesses funding for cashflow and scale-up requirements. ExchangeWire

  6. Magnite acquires agentic CTV platform streamr.ai
    Magnite will offer streamr.ai’s generative creative tools to partners serving SMBs, aiming to simplify workflows to drive more CTV spend. StreamTV Insider

  7. Brave Bison acquires strategy and insights consultancy MTM

    The marketing group bought MTM in a deal worth £12m, forming a new insights and consultancy division within Brave Bison. Research Live

  8. Adsquare integrates with Amazon Marketing Cloud

    Adsquare’s location data plugs into AMC so advertisers can build geo audiences and measure footfall within Amazon’s ecosystem. ExchangeWire

  9. Google says the ‘open web is in rapid decline’ in court filing
    A legal brief noted open web display market decline, contradicting recent messaging and intensifying publisher anxiety over traffic and revenue. The Verge

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See you next time,

Access Adtech