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Issue #37: Top stories from IAB, TikTok, Meta & more

The fastest way for digital marketing pros to look smart in the weekly stand-up

September 22, 2025 • Estimated Reading Time: 4 minutes

☕ Hello there marketing magicians

Sip your morning coffee and dive into last week’s biggest stories in adtech and beyond.

🗞️ Top Stories

  1. IAB Europe releases first AI impact report for digital advertising

    Surveying nearly 100 advertisers, agencies, ad tech firms and publishers, the report finds 85% are leaning hard into AI for marketing. ExchangeWire

  2. TikTok agrees deal to stay live in the US
    Washington and Beijing outlined a framework for a new US TikTok entity, with Oracle securing US data to avert a ban on the platform. Reuters

  3. Meta rolls out new AI tools for brand & performance
    Meta adds Reels Trending Ads, pixel free landing page optimisation and other updates aimed at tightening the campaigns through the funnel. AdExchanger

  4. Amazon debuts AI creative partner inside Ads console
    The new Creative Studio agent, currently in beta, helps brands research, concept and auto-produce video and display ads for Amazon properties. Marketing Dive

  5. Microsoft and Google invest in UK AI infrastructure
    Microsoft committed £22 billion over 3 years and Google pledged £5 billion across 2 years to expand UK AI data centres. The Guardian

  6. Magnite becomes third SSP to sue Google
    Magnite filed an antitrust suit alleging Google locks publishers into it’s ad stack and preferences AdX, joining recent suits by OpenX and PubMatic. ADWEEK

  7. New IPA guide aims to improve public-sector agency procurement
    The IPA’s free guide sets out 10 practical steps for better briefs, fairer shortlists and realistic timelines when hiring ad agencies. IPA

  8. Best Buy Ads dives deeper into programmatic

    Best Buy’s retail media arm rolled out new partnerships including DSP modelled audiences as it expands beyond it’s on-site retail media ads. AdExchanger

  9. YouTube adds dynamic ad slots and AI tools for creators
    At “Made On YouTube” the platform previewed swappable sponsorship segments, AI product tagging and links in Shorts and other new tools. The Verge

  10. Verve acquires search intelligence adtech firm Captify
    Verve Group is buying Captify for €25.6m, bolstering its demand side offering with one of the largest search datasets outside the walled gardens. VIDEOWEEK

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See you next time,

Access Adtech