Issue #41: ChatGPT checkout, Pinterest beta & more

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🗞️ Top Stories

1. ChatGPT Instant Checkout goes live
   OpenAI introduced their agentic commerce product so users can discover and buy directly inside ChatGPT, moving the app towards native shopping. OpenAI

2. Pinterest adds ‘Top of Search’ ads
   Pinterest introduced a new beta for prime placement search ads for brands to capitalise on high intent keyword queries. Search Engine Journal

3. Spotify opens inventory to Amazon DSP

   The new deal lets brands buy Spotify ads via Amazon DSP in nine markets, combining Amazon data with Spotify’s reach. MediaCat

4. TikTok launches Travel Ads
   TikTok rolled out AI optimised Travel Ads that allows advertisers to target high-intent travellers through discovery and booking moments. Search Engine Land

5. Buymedia launches UK hub in Manchester
   The fast growing adtech firm from Ireland opened a UK base to “democratise advertising” for SMEs, expanding its platform and sales presence. Prolific North

6. Meta to use AI chats for ad personalization
   Meta said interactions with its AI tools will start to inform ad and content recommendations across Facebook and Instagram. Reuters

7. High fat, salt, sugar (HFSS) ad restrictions take effect in the UK
   This week new rules landed that restrict paid digital ads for less healthy food and drink, with Ofcom and the ASA overseeing compliance. IAB

8. Picnic partners with Happydemics for brand lift measurement
   Picnic will integrate Happydemics brand lift studies into campaigns, letting advertisers quantify how curated inventory impacts brand metrics. ExchangeWire

9. The Trade Desk announces ‘Audience Unlimited’
   The independent DSP overhauls its data marketplace, with lower fees and new trading modes aimed at simpler, more effective ad targeting. Business Wire

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