Issue #42: YouTube launch, Amazon growth & more

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Top up your brew and breeze through last week’s biggest stories.

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🗞️ Top Stories

1. YouTube launches Activation Partners program
   MIQ, Channel Factory, Pixability and Zefr named launch partners for Google’s new certified YouTube partner program. medianews4u

2. Amazon Prime Video UK audience surges
   Amazon said Prime Video’s ad supported tier now reaches 22 million UK viewers, boosting scale for advertisers ahead of Q4. The Media Leader

3. Duolingo building in-house ad platform
   Duolingo rolled out an in-app ads offering, giving brands premium formats built around its characters and storytelling to reach its global user base. Campaign

4. Amazon & Microsoft announce supply partnership
   Amazon Ads named Microsoft a preferred supply exchange partner, with Amazon DSP the likely transition path for former Appnexus clients. Search Engine Land

5. HUMAN launches page level invalid traffic detection
   Human Security introduced Page Intelligence, a tool that flags bot activity in real time on the page, to protect performance and media quality. MarTech

6. American Express launches Amex Ads
   Amex entered commerce media with a new program that lets brands buy placements on Amex properties with cardholder data signals. Business Wire

7. TikTok upgrades Smart+ performance tools
   Ahead of peak season TikTok refreshed its AI powered tools to streamline set-up and improve automation for performance advertisers. TikTok

8. ITV launches Gen AI ads manager
   ITV unveiled a Gen AI powered ads manager, built with Streamr, to help SMEs quickly generate TV ads and launch directly on ITVX. The Media Leader

9. Snap spotlights Sponsored Snaps at Advertising Week NY
   Snap used the event to push Sponsored Snaps, chat feed ads, positioning chat as a native, high impact space for brands. Influencer Marketing Hub

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