Issue #46: Top stories from OpenAI, Amazon & more

☕ Rise and shine, performance pros

Here is your cortado-length brief - last week’s essential stories in under two minutes.

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🗞️ Top Stories

1. OpenAI launches Atlas browser for Mac users
   OpenAI’s AI browser, with built-in ChatGPT and Agent Mode, has launched with Mac initially and other operating systems coming soon.

   Mashable

2. Amazon offers free DSP head-to-head tests
   Amazon Ads is footing the bill for advertisers to run head-to-head tests comparing Amazon DSP performance against rival DSPs.

   ADWEEK

3. WPP unveils Open Pro self-serve AI ads platform
   WPP launched Open Pro, a self-serve version of its WPP Open OS, that lets brands plan, create and publish campaigns independently.

   MediaPost

4. Google AdX beginning to agree agency deals
   Google’s AdX is striking volume deals with agencies, unusual for an exchange applying further pressure to publisher margins.

   DIGIDAY

5. Netflix ads accelerate with their strongest quarter to date
   Netflix says 2025 ad revenue could more than double after it posted it’s strongest ad sales period to date, with Ad Suite now live in all 12 ad markets.

   adexchanger

6. Clinch expands Amazon Ads integrations
   Creative ad tech firm Clinch deepened its Amazon Ads support, achieving global certification as an ad server and dynamic creative provider for Amazon DSP.

   Yahoo Finance

7. Privacy Sandbox is officially closed down
   Google is retiring Privacy Sandbox APIs - including Topics Protected Audience and Attribution - effectively ending cookie replacement efforts.

   ADWEEK

8. Google Ads tests auto-setting New Customer Value
   Google is experimenting with automatically assigning “New Customer Value” within New Customer Acquisition campaigns.

   Search Engine Land

9. Teads launches CTV Performance
   Teads introduced a new CTV Performance solution designed to optimise towards commercial objectives and connect CTV exposure to post-view outcomes.

   ExchangeWire

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