Issue #52: Top stories from Meta, Reddit & more

☕ Hello, attention engineers

Top up your mug and rundown the stories shaping adtech and media last week.

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🗞️ Top Stories

1. Meta brings Vibes AI video feed to Europe
   Meta is rolling out its Vibes short-form AI video feed in the Meta AI app for European users, letting people create and share fully AI generated clips.

   TechCrunch

2. Reddit rolls out Interactive Ads
   Reddit introduced bespoke Interactive ads - including quizzes, games, countdowns and more - allowing brands to build in-feed experiences.

   Social Media Today

3. Samba publishes UK State of Streaming report

   The UK CTV and streaming study shows most homes now cap subscriptions at three or fewer services, with Netflix dominating viewing.

   SAMBA TV

4. Apple and Google close to Gemini partnership
   Bloomberg reports Apple is near a deal to use Google’s Gemini model to power a revamped Siri, an interim step while Apple readies its own large models.

   Reuters

5. First party data company AUDIENCES raises £2.1m
   UK founded AUDIENCES secured the investment from FirstPartyCapital to accelerate the growth of its data activation platform.

   ExchangeWire

6. DoubleVerify launches new CTV transparency tools
   DoubleVerify has introduced Verified Streaming TV and “Do Not Air” Automation to prove ads are running in genuine premium streaming environments.

   MediaNews4U

7. Amazon Ads debuts AI video generator in the UK
   Amazon’s AI powered video generator is now available to UK advertisers, promising “minutes, not days” production for video ads across Amazon platforms.

   The Media Leader

8. iHeartMedia and TikTok partner on creator podcast network
   iHeartMedia and TikTok are launching a creator-led podcast network, turning top TikTok talent into audio franchises with promotion across both platforms.

   The Hollywood Reporter

9. Daily Mail reports steep CTR drop from Google AI Overviews
   The publisher says CTRs are now 80–90% lower when a Google AI Overview appears, compared with the same queries without AI Overviews.

   DIGIDAY

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