Issue #55: Top stories from Google, The Trade Desk & more

☕ Good morning, targeting technicians

Top up your cup and dive into adtech’s key stories from the last couple of weeks.

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🗞️ Top Stories

1. Google trialling blended AI Overviews and AI Mode in Search
   Google is testing a new flow where AI Overviews hand off directly into AI Mode, letting users deepen queries with without switching windows.

   Tech Crunch

2. The Trade Desk offers agency incentives
   The Trade Desk is offering Q4 fee breaks and incentives to agencies that commit more spend in response to growing competition from Amazon and other DSPs.

   Ad Exchanger

3. The Growth Collective launches
   A new community has launched, aiming to connect talent, brands and operators to support the next era of marketers.

   The Growth Collective

4. Judge reluctant to break up Google in DOJ adtech case
   During closing arguments, Judge Leonie Brinkema questioned whether forcing Google to divest AdX is realistic or enforceable, calling the remedy “extreme”.

   PPC Land

5. OpenAI introduces Shopping Research
   The new Shopping Research feature in ChatGPT asks clarifying questions and produces buyer guides based on web research for complex purchases.

   Search Engine Journal

6. Omnicom to cut 4,000 jobs and fold legacy ad brands
   Following its IPG takeover, Omnicom will cut around 4,000 roles and retire long standing brands as it restructures around data and AI.

   Reuters

7. Acast launches premium audio and video offering on YouTube
   Acast has launched a new UK YouTube program, combining premium podcast video content, creator growth support and targeted dynamic video ads.

   The Media Leader

8. Adobe reports 830% YoY surge in AI driven retail traffic
   Data shows AI driven visits to retail sites jumped roughly 830% in early November as consumers increasingly use AI assistants for product discovery.

   Forbes

9. Proper Sports Media invests in Pixels
   Proper Sports Media has taken a stake in Pixels to expand creator-led video distribution across web, CTV and DOOH.

   Exchange Wire

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