Issue #57: Top stories from Google, Disney & more

☕ Hello, adtech insiders

Fuel up and take in the standout adtech and digital marketing stories from the past week.

🗞️ Top Stories

1. Google launches agentic commerce tools
   Google has unveiled agentic commerce capabilities that enable AI agents to research products, compare options and complete purchases.

   Google Ads & Commerce Blog

2. Disney+ to experiment with vertical video

   Disney+ will test vertical video experiences to better engage mobile audiences, signalling a shift toward social-style consumption within streaming platforms.

   Mashable

3. WPP launches Agent Hub on WPP Open
   WPP has introduced Agent Hub, a new layer within WPP Open that gives clients access to agentic AI tools for planning, activation and optimization.

   Media Brief

4. Reddit rolls out AI-powered Max Campaigns in beta
   Reddit has launched a beta of Max Campaigns, an automated, AI ad buying product designed to simplify campaign set-up and improve performance.

   Marketing Interactive

5. Omnicom and Google launch AI search agent
   Omnicom and Google have partnered on a new AI search agent designed to better decode consumer intent in the age of generative AI.

   Storyboard18

6. Yahoo DSP integrates agentic AI capabilities
   Yahoo has added agentic AI features to its DSP, enabling automated campaign planning, optimisation and real-time performance insights.

   PPC Land

7. IAB Tech Lab outlines agentic AI roadmap for advertising
   IAB Tech Lab has released a roadmap detailing how agentic AI systems could reshape digital advertising infrastructure, standards and workflows.

   Media Week

8. Havas partners with Akkio on AI analytics
   Havas has partnered with Akkio to deploy generative AI and predictive analytics tools across its agency network to enhance data-led decision making.

   Little Black Book

9. Stagwell launches The Machine AI platform
   Stagwell has unveiled The Machine, a proprietary AI platform aimed at accelerating insights, strategy, and creative development across its agencies.

   The Drum

10. UK junk food ads ban comes into force
    The UK government is pressing ahead with plans to ban junk food advertising before 9pm on TV and across online platforms to combat childhood obesity.

    The Guardian

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