Issue #58: ChatGPT, YouTube & more top stories

The fastest way for digital marketing pros to look smart in the weekly stand-up

February 03, 2026 • Estimated Reading Time: 3 minutes

☕ Hello, media and marketing minds

Here’s a quick scan of the adtech and digital marketing stories worth your time from the last few weeks.

🗞️ Top Stories

  1. ChatGPT ads move closer with closed launch
    OpenAI is working on testing paid placements in ChatGPT, sold on an impression basis, with an early, invite only rollout with guaranteed spend commitments.

    Search Engine Land

  2. YouTube pushes back on TV measurement comparisons
    Google has reportedly sent legal warnings to BARB and Kantar over comparing YouTube viewing on TVs with linear TV channels in their measurement reporting.

    More About Advertising

  3. Google and Apple announce Gemini partnership for Apple Intelligence
    Apple and Google say Apple’s next-generation “Apple Foundation Models” will be based on Google’s Gemini models and cloud technology.

    Google Blog

  4. IPA launches IPAi Forum focused on generative AI
    The IPA has launched a free thought leadership platform to help agencies share practical use cases and navigate the risks and realities of generative AI.

    The Media Leader

  5. Meta expands Threads ads to all markets globally
    Meta is opening up ads on Threads worldwide, letting advertisers extend existing campaigns into Threads using familiar formats like image, video and carousel.

    Social Media Today

  6. BBC confirms landmark deal to make bespoke content for YouTube
    The BBC will commission original programmes made specifically for YouTube, a shift designed to reach younger audiences and reflect changing viewing habits.

    The Guardian

  7. JD Sports enables shopping via AI platforms
    JD Sports has struck a deal with Commercetools so customers can shop via tools like ChatGPT and Microsoft Copilot without leaving those apps.

    Business Cloud

  8. IAB launches Measurement Advisory Board
    IAB UK has created a Measurement Advisory Board of senior industry leaders to help drive more transparent and effective digital measurement.

    In Publishing

  9. Rory Sutherland joins Herdify as advisor
    Rory Sutherland has joined consumer influence platform Herdify as an adviser, supporting its strategy as it scales.

    Research Live

  10. Experiment offer insights into how ads perform inside AI chats
    After running ads across 100 million AI chats, OpenAds founder Steven Liss argues AI ad products will need require a fresh approach.

    Steven Liss on Substack

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See you next time,

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