Issue #60: ChatGPT ads, Meta scams & more top stories

☕ Hi there, digital decision-makers

Welcome to a new week - here are the key adtech and digital stories at a glance.

🗞️ Top Stories

1. OpenAI builds integrity team ahead of ChatGPT ads rollout
   OpenAI is forming a dedicated integrity team to address safety, trust and fraud concerns as it prepares to introduce advertising inside ChatGPT.

   Business Insider

2. Meta admits scam and fraud ads may drive up to 4% of revenue
   Meta has acknowledged that revenue from scam and fraudulent ads could account for up to 3-4% of total revenue, highlighting ongoing challenges.

   The Media Leader

3. Anthropic keeps Claude ad-free after Super Bowl moment
   Anthropic has said it has no plans to introduce advertising into Claude, positioning the AI assistant as an ad-free alternative to ChatGPT.

   The Verge

4. Lego builds out in-house programmatic team
   Lego is expanding its internal programmatic buying capabilities as it looks to take greater control of media strategy, execution and data.

   Digiday

5. Teads partners with Google TV to expand CTV homescreen ads
   Teads has partnered with Google TV to scale its connected TV homescreen ad formats globally, expanding premium CTV reach for advertisers.

   Exchange Wire

6. Ebiquity study sheds new light on TikTok effectiveness
   New research from Ebiquity suggests TikTok’s impact is better understood through attention, creative quality and long-term effects - not last click ROI.

   Social Media Today

7. Thrad partners with DeepAI to enable paid ads in LLMs
   Thrad has partnered with DeepAI to introduce paid advertising inside large language model environments, extending monetisation across AI chat platforms.

   Exchange Wire

8. Amazon Ads launches MCP Server for agent advertising
   Amazon Ads has introduced its MCP Server, enabling AI agents to directly plan, build and manage advertising campaigns via Amazon’s APIs.

   AdExchanger

9. YouTube Marketplace boosts reach for Dentsu planners
   Dentsu planners are using YouTube Marketplace to improve reach and planning efficiency across premium video and TV-style inventory.

   The Media Leader

10. Sky Media and DAIVID launch AI-powered TV ad toolkit for SMEs
    Sky Media and DAIVID have launched an AI-driven TV advertising toolkit designed to help SMEs create, test and optimise TV creative more easily.

    Exhchange Wire

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See you next time,

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