Issue #61: Gemini ads & more top stories

The fastest way for digital marketing pros to look smart in the weekly stand-up

March 16, 2026 • Estimated Reading Time: 3 minutes

☕ Welcome back, media movers

Here’s your roundup of the adtech and digital stories that matter from the last two weeks.

🗞️ Top Stories

  1. Google leaves the door open to Gemini ads
    Google is still keeping Gemini ad free for now but Google’s product leadership says lessons from ads in AI Mode will shape how ads show up in the Gemini app.

    Wired

  2. Meta changes how click attribution works
    Meta is tightening click-through attribution so only real link clicks count, while likes, shares and other social interactions move into separate reporting.

    PMW

  3. RAAS Lab brings AI contextual signals into The Trade Desk
    RAAS Lab has partnered with The Trade Desk to make its impression-level contextual intelligence available programmatically through the DSP.

    Advanced Television

  4. Publicis buys AdgeAI to strengthen predictive measurement
    Publicis says AdgeAI’s analytics and content intelligence will plug into its AI production stack to help brands predict creative performance and improve ROI.

    medianews4u

  5. Partnerize and Profound build for zero-click commerce
    Partnerize and Profound are teaming up to measure, verify and reward brand influence in AI-driven journeys where discovery is happening without clicks.

    Hello Partner

  6. IPA launches a new Pricing Playbook for agencies
    The IPA has unveiled a practical guide to help agencies rethink commercial models, covering everything from retainers to outcome-based pricing.

    IPA

  7. Meta passes digital tax costs on to advertisers
    Meta will start charging location-based fees in certain markets to offset digital services taxes, adding another cost line for advertisers buying across its platforms.

    Social Media Today

  8. Lumen launches Netflix attention measurement
    Lumen has partnered with Netflix to give advertisers attention measurement across ad supported CTV, desktop and mobile inventory in EU markets.

    ExchangeWire

  9. The Trade Desk tests campaign creation with Claude
    A closed beta has launched that lets advertisers build campaigns through Anthropic’s Claude, indicating how gen AI could reshape programmatic workflows.

    PPC Land

  10. UK digital ad spend hits £40.5bn
    IAB UK says the UK digital ad market grew 10% in 2025 to £40.5bn, with video and social continuing to outpace the wider market.

    IAB UK

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See you next time,

Access Adtech