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Issue #65: ChatGPT Ads Manager & more top stories

The fastest way for digital marketing pros to look smart in the weekly stand-up

March 23, 2026 • Estimated Reading Time: 5 minutes

☕ Good morning, programmatic pros

Here’s your roundup of the adtech and digital stories that had the biggest impact last week.

🗞️ Top Stories

  1. OpenAI starts testing an Ads Manager for ChatGPT
    OpenAI’s ads trial moves forward with a small group of partners testing an Ads Manager, signalling that a ChatGPT ad platform could be taking shape.

    Search Engine Land

  2. Sky Media opens premium VOD inventory to DV360
    Sky is giving advertisers programmatic access to Sky-owned and partner inventory with reach and frequency measurement and performance reporting.

    Broadband TV News

  3. Ozone premium publisher reach rivalling social platforms
    Ozone says its platform now reaches 42% of the UK population every week, putting it close to Instagram on 43% and well ahead of TikTok on 21%.

    Decision Marketing

  4. Trustpilot emerges as an AI winner
    Trustpilot says AI search is becoming a meaningful growth driver, with its reviews increasingly surfacing in LLM-powered answers.

    Reuters

  5. UK programmatic DOOH spend is forecast to rise 41%
    Research from VIOOH suggests UK programmatic DOOH spend will grow by 41% over the next 18 months, due to stronger advertiser confidence in the channel.

    The Media Leader

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AdQuick makes Out Of Home advertising approachable, measurable, and performance-focused. Designed for marketers at startups and large brands alike, it combines digital efficiency with real-world reach—so your campaigns always hit the mark.

  1. Advertisers push back on Meta’s European tax fees
    Meta’s move to pass digital tax costs on to advertisers is drawing criticism, with brands and buyers questioning why they should absorb another platform charge.

    Reuters

  2. MyFitnessPal launches wellness media network
    MyFitnessPal has launched an advertising media network designed to help brands reach health conscious consumers at key moments in their daily wellness routines.

    Global Newswire

  3. Smartly moves to buy INCRMNTAL
    Smartly has signed a letter of intent to acquire INCRMNTAL, adding always-on incrementality measurement to its creative and media platform.

    AdExchanger

  4. Publicis reportedly tells clients to avoid The Trade Desk
    Publicis has reportedly stopped recommending The Trade Desk after an audit dispute over fees and data practices.

    ADWEEK

  5. AUDIENCES adds heavyweight advisor as first-party activation grows
    AUDIENCES has created a strategic advisory board, bringing in former Uber and Sky leader Paul Wright the first senior stakeholder announced.

    AUDIENCES

Got feedback, suggestions or interested in partnerships? Hit reply and let us know.

See you next time,

Access Adtech