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- Issue #69: ChatGPT expands ad trial & more top stories
Issue #69: ChatGPT expands ad trial & more top stories
The fastest way for digital marketing pros to look smart in the weekly stand-up
☕ Good morning, marketing movers
Catch up on the adtech and digital developments that mattered most last week.
🗞️ Top Stories
ChatGPT ads trial set to expand
OpenAI is expanding its ChatGPT ads pilot into new regions and self-serve after the test reportedly passed $100 million in annualised revenue.Stripe brings native checkout into Meta’s ads stack
Stripe is enabling one-click checkout inside Facebook and Instagram ads, making it frictionless for users to buy without leaving the platform.Amazon Ads tops Forrester’s omnichannel ranking
Amazon Ads has been named the leader in Forrester’s 2026 Wave for omnichannel advertising platforms, strengthening its cross-channel pitch.TikTok launches new ad formats
TikTok has rolled out new ad formats designed to help brands capture more attention around key moments.Google pushes Gemini deeper into DV360
Google is embedding Gemini further into DV360, bringing more AI-led planning and buying into the platform.LinkedIn opens CTV buying via The Trade Desk
LinkedIn is opening up CTV buying through The Trade Desk, giving advertisers a new programmatic route to reach professional audiences.Shopify makes AI chats shoppable at scale
Shopify says merchants can now sell across AI chat platforms, pushing agentic commerce further into the mainstream.Canva buys into DOOH with Doohly deal
Canva has acquired DOOH software company Doohly in a deal reported at around $30 million, expanding further into media workflows.Google adds more control to Performance Max
Google is adding new audience exclusions, reporting and visibility tools to Performance Max, giving advertisers more control over spend and reach.X offers incentives of up to $200k to win advertisers back
X is reportedly offering major incentives to lure advertisers back, showing it is still working hard to rebuild demand.
Our weekly Premium Placement is brought to you by Jobs In Adtech.
Jobs in Adtech is a specialist job board for media, programmatic, product, sales and ad ops roles
It helps both candidates and employers with job alerts and hiring tools
Roles span key adtech functions across the UK, Europe and the US
Find out more at jobsinadtech.com.
This week’s open role is Sales Manager, London @ StackAdapt - a commercial role focused on growing agency and brand partnerships for one of adtech’s best-known programmatic platforms. It sits at the intersection of revenue, client leadership and market expansion in digital advertising.
Grow StackAdapt’s commercial presence in the London market
Proven experience in media, adtech or programmatic sales
Strong scope across revenue growth, partnerships and client development
About StackAdapt
StackAdapt is a programmatic advertising platform that helps brands and agencies plan, activate and optimise campaigns across multiple digital channels.
It exists to make programmatic advertising more accessible, effective and measurable through a self-serve platform built around performance, scale and ease of use.
Got feedback, suggestions or interested in partnerships? Hit reply and let us know.
See you next time,