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- Issue #72: OpenAI, Criteo & more top stories
Issue #72: OpenAI, Criteo & more top stories
The fastest way for digital marketing pros to look smart in the weekly stand-up
☕ Morning, internet operators
Welcome back from the long weekend, let’s get into the adtech and digital stories that moved the market last week.
🗞️ Top Stories
OpenAI acquires tech talk show TBPN
OpenAI has acquired Silicon Valley talk show TBPN, signalling a move into media as it looks to shape the public conversation around AI.Criteo opens GO to SMBs
Criteo has opened its GO platform to all SMBs and growth brands, letting advertisers launch AI-powered cross-channel campaigns in as few as five clicks.
Yahoo pushes its DSP further downmarket
Yahoo is adding more AI-led tools to make its DSP more accessible for mid-market, performance-focused advertisers.PubMatic and Amnet launch agentic campaign in France
PubMatic and Amnet have launched what they call France’s first agentic advertising campaign using Claude to speed up execution.Omnicom audit of The Trade Desk finds no issues
Omnicom’ third-party audit of The Trade Desk is supportive of the DSP’s transparency practice, in direct contrast to the recent audit from Publicis.YouTube expands Creator Partnerships API
YouTube has added new AI-powered tools to its Creator Partnerships API, helping brands find creators and scale partnerships more easily.Samsung Ads launches TotalView
Samsung Ads has launched TotalView, a new tool designed to measure deduplicated reach across linear and streaming TV.AdGreen says ad production could cut emissions further
AdGreen’s 2025 Annual Review says the industry still has major room to reduce production emissions through more practical operational changes.PubMatic opens up agentic product to indie agencies
PubMatic is partnering with independent agencies to access its AgenticOS platform, allowing buyer agents to plan, launch and optimise campaigns.
OpenAI and Smartly bring conversational ads closer to ChatGPT
OpenAI is working with Smartly on ad formats built for ChatGPT, signalling a move towards more native conversational advertising.
Our weekly Premium Placement is brought to you by Jobs In Adtech.
Jobs in Adtech is a specialist job board for media, programmatic, product, sales and ad ops roles
It helps both candidates and employers with job alerts and hiring tools
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This week’s premium placement is Ad Operations Manager @ CrazyGames - a fully remote role focused on leading advertising operations and yield optimisation for one of the biggest browser gaming platforms. It sits at the intersection of ad monetisation, programmatic strategy and revenue growth within publisher-side adtech.
Own ad operations and monetisation performance across the programmatic stack
Strong hands-on experience with GAM, header bidding and SSP integrations
High-impact scope across yield optimisation, direct delivery and revenue growth
About CrazyGames
CrazyGames is a browser games platform serving more than 40 million users each month, using advertising technology to monetise gameplay while maintaining a seamless user experience. It exists to help players access free web games at scale, while building a more effective and optimised monetisation engine behind the scenes.
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See you next time,