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- Issue #74: Meta, ChatGPT & more top stories
Issue #74: Meta, ChatGPT & more top stories
The fastest way for digital marketing pros to look smart in the weekly stand-up
In partnership with
☕ Morning, digital dealmakers
Here’s your catch-up on the adtech and digital stories that shaped the market last week.
🗞️ Top Stories
Meta is forecast to overtake Google in digital ad revenue
Meta is projected to surpass Google in worldwide digital ad revenue in 2026, driven by faster ad growth across Reels, Threads and WhatsApp.ChatGPT is preparing for CPC and CPA ads
Code in OpenAI’s developing ads manager suggests ChatGPT is being built to support click and conversion buying models, moving beyond CPM pricing.IPA Bellwether shows UK marketing budgets revised up 7.3%
The latest IPA Bellwether report shows UK companies raised marketing budgets by a net balance of 7.3% in Q1, the strongest reading in nearly two years.Amazon sharpens its pitch for Rufus ads
Amazon is giving advertisers more detail on how ads inside Rufus will be priced and measured, as it works to establish its AI shopping assistant as and ads surface.Publicis expands Microsoft relationship
Publicis has won the Microsoft global media business from Dentsu, deepening ties around agentic AI, data and workflow automation.MiQ buys Rocket Lab
MiQ has acquired Rocket Lab to strengthen its mobile growth capabilities, combining programmatic media buying with app-focused performance expertise.Spotify more than triples its programmatic advertiser base
Spotify says its programmatic advertiser base has grown 222% since launching its ad exchange, underlining continued momentum behind automated buying.Gap brings checkout into Google Gemini
Gap is enabling shoppers to buy products directly through Google AI Mode and the Gemini app, moving early towards native checkout inside AI chat.Yahoo DSP partners with The Guardian
Yahoo DSP has partnered with The Guardian to create a more direct path to the publisher’s inventory, giving advertisers cleaner access to premium news supply.OpenAI lowers the barrier to its ads pilot
OpenAI has reduced the minimum commitment for its ChatGPT ads pilot, widening access for advertisers as it pushes beyond the launch phase.
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