Issue #8: Google's annual product showcase kicks off today

☕ Hello to all you marketing masters

Grab yourself a cup of tea and check-in on our top stories.

🗞️ Top Stories

1. Nielsen releases 2025 Annual Marketing Report
   Survey of global marketers finds 60% of European brands plan to trim ad budgets this year, with 65% say retail-media networks will play a bigger role. Nielsen

2. Influencer platform Primetag launches AI analytics assistant
   New conversational tool mines data from 20 million creators and three billion posts to automate creator discovery, reporting and brand-safety. ChannelX

3. Pixalate releases Q1 2025 EMEA SSP report
   Market share rankings show Sovrn owning 55% of Fire TV impressions in the UK, while Seedtag dominates Google in some European regions. GlobeNewswire

4. Google Marketing Live EMEA 2025 kicks off today

   Google’s annual product showcase starts today, teasing AI creative generation and new YouTube formats, streamed online with a live event in Dublin. PPC News Feed 

💭 60-Second Take - what to look out for at Google Marketing Live

Expect AI-first everything to dominate Google’s annual product showcase, streaming live today from Dublin. Here’s what to look out for…

• Gemini inside every ad product, powering Search, YouTube and Display and new creative generation tools

• Enhanced campaign optimisation allowing AI to determine which assets, audiences and bid combinations will reach goals

• Video commerce formats bringing frictionless buying experience to consumers across YouTube Shorts

• Cross-media measurement updates leaning into new MMM solutions

If Gemini proves it can lift ad performance and reduce creative production time, Google cements its advantage before Meta, Amazon and TikTok roll out rival AI ad studios.

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See you next time,

Access Adtech